We are currently engaged in the marketing of branded casual-wear products, under the brand name of HUKK, with 4 retail shops in Karachi, Lahore & Islamabad, as well as through the website www.HUKK.biz.

HUKK is being introduced in Pakistan, as a dynamic sportswear brand, catering to casual and serious sportsmen, alike. HUKK offers good quality, practically priced yet contemporarily designed sportswear. It’s the first of its kind Pakistani Sportswear brand, aiming to match international sportswear quality standards and offering its customers the best value for their money.

HUKK currently encompasses Sports TEE-shirts, Sports Polos, Shorts, Lowers and Track Suits.

HUKK Sportswear has been introduced through METRO C&C Stores, the first one of which has been recently launched in Lahore, with the 2nd one expected to be launched in Islamabad by January 2008.

VISION

To create a world where we all enjoy life.

MISSION

MUCHOLOUD Enterprises is a Pakistani commercial organization, which aims to be a strong player, in youth-oriented branded casual-wear and sportswear market in Pakistan as well as all major markets of the world by 2020. We will always endeavor to deliver high value-for-money to our consumers, by providing quality, comfort and expression.

VALUES

 - Enterprise with Integrity

 - Fairness

 - Open-mindedness

 - Balance